Aloha & Welcome

Sustainable Fashion

By the sea organics is a luxury, zero waste brand, designed in Hawaii and produced with our fair trade partners. Our products are made in small batches using centuries old techniques. Organic, simple, natural and oh so comfortable.

sustainable eco conscious natural living love infused organic fair trade ethically sourced zero waste mindful living upcycled green living conscious consumption

sustainable eco conscious natural living love infused organic fair trade ethically sourced zero waste mindful living upcycled green living conscious consumption

About Us

By The Sea Organics LLC was established in 2007 as a luxury, zero waste brand. Created and designed by Kathryn Letson in Hawaii. Working in the spirit of global fair trade, our products are produced in small batches using centuries old techniques kept alive by family artisans. 

After 23 years in the fashion industry,  Kathryn wanted to do everything slowly, mindfully. Based on a clutter-free lifestyle, By The Sea Organics offers zero waste accessories made from carefully sourced factory remnants. Building a brand in alignment with love creates magic.

We look forward to bringing you charming products for years to come that will enhance the quality of your life. Thank you so much for supporting our work!

What Our Customers Have To Say

"I love this brand and they fit perfectly with what were curating in our store. Great quality and orders arrive quickly. This line is very popular with our customers too."

Summer from Laguna Beach, CA

"We at Wayward Gardener love this line of products! Amazing quality, beautifully made and the perfect fit for our little beach town store. Great communication and shipping. Thank you!"

Rebecca from Stone Harbor, NJ

"I cannot even express how happy I am with this order. Everything is even more wonderful in person. I cannot wait to see customer's reactions to these stunning items. Even better than I expected with sweet notes from the owner. Absolutely do not hesitate to order."

Sara from Fairport, NY

"Kathryn is so wonderful to work with! Her attention to detail, with the little positive affirmations tucked into every corner make this product so special and beautiful! I’ve been carrying by the sea organics for years. Customers constantly ask when I’m getting more."

Hannah from North Kona, HI

Interested in carrying By the Sea at your store?

Fill out the application below and we will be in touch!

Where To Find Us

Shop, meet, and hang with us in person at these in person pop up shops and events. We always love connecting with you!

Waipa Farmers Market

Every Tuesday 2pm-5pm

Waipa Foundation

5-5785 A Kuhio Hwy

Hanalei, HI 96714

Anaina Hou Farmers Market

Every Saturday 9am-12pm

Anaina Hou Community Park

5-2723 Kuhio Highway

Kilauea, HI 96754

The Islands Show

08.27.2024  8AM - 6PM

08.28.2024  8AM - 4PM

The Prince Waikiki

100 Holomoana St.